FreeWater is the startup connecting people to free, clean water

A new philanthropic marketing startup based mostly out of Austin, Texas is supplying businesses with a way to advertise though carrying out excellent. FreeWater delivers beverages in eco-friendly, BPA-totally free packaging compensated for by the adverts printed right on to the bottles. Corporations can pick out to either distribute them for no cost or market them for a profit.

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Two cartons and one bottle of water sit under the "FreeWater" logo.

Beverages are packaged in aluminum bottles or paper cartons. FreeWater will donate 10 cents from each and every beverage to charities that develop drinking water wells for people today in will need in Africa. “When you do the math, we only need 10% of Us residents to select our totally free product or service so we can clear up the international drinking water crisis completely,” mentioned Josh Cliffords, Founder + CEO. “That’s h2o wells or programs set in spot for 800 million people in want. And just about every time we introduce a new product it will donate to a unique charitable bring about.”

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Cliffords created the startup after volunteering with refugees who experienced very little accessibility to clean up h2o. According to FreeWater, 800 million men and women are living with out safe drinking water, and 3.6 billion persons live in locations that suffer from water scarcity at the very least 1 month for every calendar year. “I wished to transform the knowledge of giving to charity and giving again to modern society and make it as uncomplicated as consuming a totally free bottle of water or feeding on a totally free slice of pizza,” Cliffords discussed. “Because if conserving a life or the natural environment was that uncomplicated, all people would do it.”

A carton of water resting on a green leaf background.

FreeWater has two separate business models. Its B-to-B design allows advertisers opt for to distribute products for no cost or for a earnings, even though its B-to-C model functions only cost-free water solutions. Advertisers can connect QR codes to the packaging for customers to scan for coupons, videos, foods orders, surveys, download audio, movies, television exhibits, movie online games, augmented actuality and additional.

Two people standing against a wall holding cartons of FreeWater.

The organization also forms partnerships with other nonprofit organizations and local community stores. These partners can use FreeWater as fundraising product by offering the advert house themselves, and FreeWater will grant among 10 cents and 25 cents for every beverage to the spouse.

+ Juice Consulting

Pictures via Juice Consulting

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